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Twitter marketing at work

April 26th, 2009 Leave a comment Go to comments

Friday morning I tweeted this:

@secretcristina SFW or no? Dick’s Sporting Goods != www.dicks.com BTW (very nsfw).

Friday afternoon I got these notices via email:

Dick Turner (Dicks_Sporting) is now following your updates on Twitter.

Jim Modell (Modells_Coupons) is now following your updates on Twitter.

Twitter is really going mainstream.

P.S. – For those who don’t know, Modells is a regional sporting goods store in the mid-atlantic and northeast.

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